René Gute Mund-zu-Mund-Propaganda zu erzeugen ist das Salz in der Suppe und das täglich Brot von Internet-Unternehmern (oder Entrepreneuren, wie man wohl auch sagt). Flächendeckende Werbung ist meistens weder eine gute Idee noch finanzierbar, also verlässt man sich besser auf das gute, alte Networking und das magische “Word-of-Mouth”.
Im folgenden fünf Regeln, die euch einen guten ersten Eindruck garantieren und eine starke, dauerhafte Beziehung ermöglichen. Einige Punkte mögen absolute no-brainer sein, doch schadet es nicht, sich diese einfachen Dinge immer mal wieder ins Gedächtnis zu rufen.
1. Antwortet / reagiert innerhalb von 24 Stunden
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3. Sucht Augenkontakt
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Vielleicht liebt ihr euer neues iPhone, aber ihr solltet damit nie während eines Gesprächs herumspielen. Versetzt euch in die Lage eures Gegenübers: Wie würde es euch gefallen, wenn der andere alle paar Minuten auf sein Handy oder in die Runde um euch herum guckt? Es fühlt sich an wie verschwendete Zeit.
Also nochmal: Widmet euren Gesprächspartnern eure volle Aufmerksamkeit. Es gibt ihnen das Gefühl, dass ihre Meinung euch etwas wert ist. Es hilft euch, eine bleibenden Eindruck zu hinterlassen.
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5. Und schreibt smarte E-Mails
Zeit ist Geld. Benutzt knackige Betreffzeilen. Vier oder fünf Worte, die die Aufmerksamkeit des Empfängers erregen. Schreibt die wichtigsten Infos in die ersten zwei Sätze der E-Mail und versucht nicht mehr als zwei, drei Absätze zu schreiben. So geht weniger Information verloren. Trivial, aber unheimlich wichtig: Saubere Interpunktion und Grammatik! Und die Rechtschreibprüfung nicht vergessen, es gibt kaum was blöderes, als Rechtschreibfehler in einer E-Mail.
Fazit
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