René Gute Mund-zu-Mund-Propaganda zu erzeugen ist das Salz in der Suppe und das täglich Brot von Internet-Unternehmern (oder Entrepreneuren, wie man wohl auch sagt). Flächendeckende Werbung ist meistens weder eine gute Idee noch finanzierbar, also verlässt man sich besser auf das gute, alte Networking und das magische “Word-of-Mouth”.
Im folgenden fünf Regeln, die euch einen guten ersten Eindruck garantieren und eine starke, dauerhafte Beziehung ermöglichen. Einige Punkte mögen absolute no-brainer sein, doch schadet es nicht, sich diese einfachen Dinge immer mal wieder ins Gedächtnis zu rufen.
1. Antwortet / reagiert innerhalb von 24 Stunden
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2. Begegnet den Leuten mit Enthusiasmus
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3. Sucht Augenkontakt
Klingt zuerst wie ein Tipp zum erfolgreichen Flirten, gilt aber ganz allgemein für zwischenmenschliche Kontakte: Guckt eurem Gesprächspartnern in die Augen.
Vielleicht liebt ihr euer neues iPhone, aber ihr solltet damit nie während eines Gesprächs herumspielen. Versetzt euch in die Lage eures Gegenübers: Wie würde es euch gefallen, wenn der andere alle paar Minuten auf sein Handy oder in die Runde um euch herum guckt? Es fühlt sich an wie verschwendete Zeit.
Also nochmal: Widmet euren Gesprächspartnern eure volle Aufmerksamkeit. Es gibt ihnen das Gefühl, dass ihre Meinung euch etwas wert ist. Es hilft euch, eine bleibenden Eindruck zu hinterlassen.
4. Hinterlasst smarte Voicemails
Um es klar zu sagen: Macht es kurz und knackig, redet nicht um den heißen Brei und nuschelt am Ende eure Nummer auf’s Band. Nennt am Anfang der Nachricht euren Namen und eure Telefonnummer und wiederholt am Ende noch einmal l-a-n-g-s-a-m eure Nummer. Es schadet natürlich auch nicht eine Zeit anzugeben, wann ihr unter der Nummer erreichbar seid (und seid dann auch erreichbar).
5. Und schreibt smarte E-Mails
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Fazit
Das Geschäft oder vielmehr die Konkurrenz ist viel zu hart, als das man es sich leisten könnte, einen schlechten Eindruck zu hinterlassen. Erst recht, da es gar nicht so schwer ist, einen positiven zu hinterlassen. Ruft euch einfach ins Gedächtnis, wie ihr als Kunde behandelt werden wollt und benutzt solche Regeln, um aus der Masse an Geschäftskontakten herauszustechen.
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