Wie wird man Freelancer: Dinge, nach denen Ihr fragen müsst

René René am 27. August 2009 in Artikel | Tags ,

Geben ist seliger als nehmen, wurde uns früher beigebracht. Doch in der Geschäftswelt wird man so nicht allzu weit kommen. Es geht auch ums bekommen. Was solltet ihr von euren Kunden erwarten, um was solltet ihr sie bitten, nach was solltet ihr sie fragen?

  1. Bittet um eine Vorauszahlung. Wenn ihr ein langfristiges Projekt annehmt, dass für euch ein finanzielles Risiko darstellt, dann scheut euch nicht, um eine Vorrauszahlung zu bitten. Vereinbart Etappen- und Zahlungsziele.
  2. Bittet um mehr Zeit, wenn ihr sie braucht. Auch hier gilt: Ehrlichkeit ist Trumpf. Wenn ihr eine Deadline definitiv nicht halten werdet, dann redet mit eurem Kunden darüber. Wie Muttern sagt: “Nur sprechenden Menschen kann geholfen werden!”
  3. Fragt nach einem Testimonial. Bittet nach dem erfolgreichen Projektabschluss um ein Testimonial für eure Homepage. Ein authentisches, gut platziertes Testimonial ist nämlich Gold wert (im Gegensatz zu denen für Schlankmachpillen). Verlinkt die Firma des Kunden unter seinem Text, damit potentielle Neukunden Kontakt mit ihm aufnehmen und nach eurer Arbeit fragen können.
  4. Fragt nach zukünftigen Aufträgen. Wenn ihr ein Projekt erfolgreich durchgezogen habt, dann fragt, ob ihr nicht ins Lieferantenverzeichnis aufgenommen werden könnt. Seht zu, dass ihr für möglichst viele Kunden “der Flash/Webdesign/Internet-Typ” seid, so kommen stetig Aufträge rein.
  5. Bittet um Meinungen und Anregungen. Ihr werdet nur so erfahren, worin ihr gut seid und wo ihr noch Schwächen habt. Und vor allem:
  6. Fragt nach Feedback. Immer wieder. Denn es ist unendlich deprimierend und eine Riesenzeitverschwendung, nach vier Wochen Dauerarbeit gesagt zu bekommen, dass man das der Kunde ja alles ganz anders gemeint habe. In dieser Situation waren wir alle schon, und es ist kein Spaß!

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